Customer Testimonials

We are delighted to have received these words of thanks and support from our clients:

"I have been impressed by the performance of our bespoke calibration and performance monitoring system. In the first year following implementation there has been a consistent trend of significant improvement in the ability of our RBM team to accurately assess what is happening in sales calls conducted by their representatives. The reports generated by the system have provided invaluable input into coaching and development discussions for both RBMs and representatives."

RBM Development Manager – Astellas Pharma Ltd

"Through their call analysis activities SiA have supported my first line sales managers by objectively measuring and benchmarking the in call performance of their teams and working with them to develop appropriately targeted training and development programmes to build on existing skills, with very positive feedback from all involved"

Business Manager - AstraZeneca

"Sales interAction worked with Bausch & Lomb in a series of validation and calibration events which involved our sales representatives selling to our own customers. Each sales call was recorded for further analysis and for use in coaching discussions with regional sales managers. The process was valuable from both a sales representative learning and regional sales manager benchmarking point of view. Additionally Sales interAction analysed the calls which allowed us to judge the productivity of the representatives questioning, which now ensures that when our sales teams have limited time, they ask the right questions"

Director of Sales Training, Bausch & Lomb Europe, Middle East and Africa

"Sales interAction’s Sales Call Analysis project measured the in call performance and message delivery of our sales teams in addition to providing us with activity and customer profiling data: all benchmarked against a comparative subset of their own anonymised data and our own sales model, campaign messages and target customer profiles. This allowed us to focus our training and development resources to specific intervention points and we have been extremely pleased with both the impact on our skills performance and the feedback from our teams"

Training & Business Support Manager – Lundbeck Limited

"I am delighted to highly recommend Sales interAction. They have delivered excellent value in my business across many years. I'm glad we've been paying them on a fixed rate basis (and not a percentage share in the success that they have helped us to deliver). Their ground breaking Advance system is a Leadership Team's dream come true. Thank you!"

Marketing Manager – Franchise Head – Novartis