I have been so pleased with the performance of our bespoke calibration and performance monitoring system. In the first year, following implementation, there has been a significant improvement in the ability of our RBM team to accurately assess what is happening in sales calls conducted by their sales representatives. The reports generated by the system have provided invaluable input into coaching and development discussions for both RBMs and representatives.
Through their call analysis activity, Sales interAction have supported our first line sales managers by objectively measuring and benchmarking the in-call performance of their teams, working with them to produce appropriately targeted training and development programmes to build on existing skills, with very positive feedback from all involved.
Sales interAction worked with Bausch & Lomb on a series of validation and calibration events which involved our sales representatives selling to our own customers. Each sales call was recorded for further analysis and for use in coaching discussions with regional sales managers.
Sales interAction’s sales call analysis project measured the in-call performance and message delivery of our sales teams, in addition to providing us with activity and customer profiling data; all benchmarked against a comparative subset off their own anonymised data and our own sales model, campaign messages and target customer profiles.
I am delighted to highly recommend Sales interAction. They have delivered excellent value in my business across many years. I'm glad we've been paying them on a fixed rate basis (and not a percentage share in the success that they have helped us to deliver). Their ground breaking Advance® system is a Leadership Team's dream come true. Thank you!
Top Ten Global
We pride ourselves on the fact that we not only work with seven of the top ten Global Pharmaceutical Companies, but continue to have long term relationships with them based on our commitment to making a difference.
Across UK, Europe
and the Globe
For all the advances in technology, there isn’t a magic fix that will turn your sales team into superstars overnight. The same is true for any competitive, high skilled performance arena, football, rugby, tennis, running, swimming. Regular high-quality training, coaching and practice are the answer.
Improvement in Sales, through an
Integrated Coaching & Monitoring
In competitive high skilled performance arenas, improvement is achieved by tracking performance over time and being able to identify what to work on and when improvement happens.
Tangible improvements in selling skills and campaign delivery in pharmaceutical are a reality.
Experts in developing effective observable behaviour frameworks to guide coaching of critical aspects of in-call effectiveness. Ideally, observable behaviour frameworks should dovetail with the campaign and materials to provide the greatest possibility of success.
Sales interAction deliver benchmarking in two distinct ways; 1. Staged events. 2. Real time in field assessments that provide a true reflection of authentic sales interactions between sales representatives and healthcare professionals.
Calibration of observational skill is crucial to the provision of accurate and meaningful information, and being able to effectively coach in-call performance. Sales interAction has an ongoing calibration process to ensure the quality and effectiveness of our coaches and observers.
Regular high-quality coaching is the key to making long lasting improvements and embed behaviour change over time. Delivered effectively it is a positive process and enhances sales people engagement.
Sales interAction are providers of Sales Force Effectiveness solutions. Founded in 2000 and with more than 27 years’ experience in pharmaceutical sales.
Sales & Marketing Director
Director - Global Delivery & IT Support
UK Office - 9
SiA Coaching Associates
UK - 100
Europe - 90
India Office - 20
We have a team of > 90 Coaches across Europe and currently cater for 16 markets.
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